‘Let’s throw away Product, Price, Place, Promotion and Personnel. We are living in a time where every company and brand should be busy with People, Passion, Personality, Purpose and Performance.’ Ingrid Tappin. Ingrid is unique in that she can talk to and advise every kind of entrepreneur from CEO’s to starters. We had a creative partnership whereby I act as her manager. Check out her website for a look at her personality. http://www.ingridtappin.com/